The role of ICTs in the productive development agenda of Colombia and especially in Bogota - Cundinamarca

Location: Radisson AR Hotel Airport Bogota, Cra. 60 #22-99, Bogotá, Cundinamarca (Colombia)
Date: 14-15 November
Sectors: Information and Communication Technologies (ICTs)
Organiser: TECNALIA Colombia in collaboration with TECNNOVA, INNPULSA Colombia, COLCIENCIAS, Holland House Colombia and TECNALIA, in cooperation with Software & IT Cluster of the Chamber of Commerce of Bogotá and with the support of CDTI (Centre for Industrial Technological Development, Spain)
Price: Free (Seating is limited. Registration required).
Travel funds: limited travel funds available for European organisations. Deadline for applications: 24th of October. Contact: Mikel Emaldi,
Hashtag: #ELANnetworkCO



NOTE: In order to attend the event, it is necessary to register in the registration system (REGISTRATION button). If you want to hold bilateral meetings, you should also register with the B2B tool (MATCHMAKING button) and schedule the meetings you want.

This event is a space for consolidating enterprise networks collaborative work based on innovation, in order to co-generate business opportunities and taking advantage of the generation of shared value based on technology.

The event will focus on Software and Information Technology services as enabling technology to respond to high impact regional needs within the framework of the Bogotá - Cundinamarca Intelligent Specialisation Strategy.

The Information Technology and Software sector has been a priority for Colombia for years, so it has institutional support and a specialised companies network willing to collaborate to generate new opportunities in the sector. Relevant data include:

  • According to IDC Research Inc., a recognised global market intelligence leader for the IT sector, between 2003 and 2015, the IT & IT market in Colombia has grown 5 times its size.
  • Hardware continues dominating the market with 54.7% of total market share, software with 33.1% and services with 12.1% (IDC, 2016).
  • Colombia is the third largest IT service provider in the region behind Brazil and Mexico, reaching sales of US $ 2.4 billion.
  • 78% of medium and large IT companies in Colombia are located in Bogotá (Invest in Bogota, 2016).
  • Colombia has an infrastructure capable of supporting world-class operations, with 10 submarine cables that allow the use of 4G technology (MinTIC, 2015).

The Intelligent Specialisation Strategy of Bogotá - Region, was formally born as an initiative in 2015 and is based on the characterisation of opportunities at three levels:

  • Prioritisation of areas of specialisation,
  • Identification of specialisation niches, and
  • Definition of strategic projects.

The event will be coordinated with the 20th TCI Global Conference, seeking to enable participants to engage with Cluster strategies for conducting business.



  • Companies interested in generating Technology-Based Business Opportunities (TBBOs) within the framework of the challenges identified of the country, especially SMEs.
  • Public administration.
  • Technological Centres, Universities, Research Institutes and other knowledge-based organisations.
  • Clusters, business associations and other organisations of business support.

At the 2016 event, 200 bilateral meetings were carried out and over 75 business opportunities were identified among European and Latin American SMEs




Activities and group dynamics will be carried out with the general objective of identifying the current state of the selected topics, establishing challenges, improving and consolidating areas for the generation of business opportunities based on technology transfer. Among other sessions, the event will include activities aimed at:

  • Identify and explore the technological and market challenges that Colombia has as a country, especially the region of Bogotá - Cundinamarca.
  • Present the offer of European companies, as well as their response to the challenges posed and the needs of the local partners to carry out new business.
  • Through the co-creation sessions, bring together the capacities of actors from both continents, to develop ideas of cooperation in new business opportunities based on technology.
  • Discuss concrete business ideas, through bilateral meetings between participants.
  • Train attendees in different types of knowledge that allow them to successfully complete the identified business opportunities.


The organisation has reserved a limited number of rooms at the RADISSON AR HOTEL AIRPORT BOGOTA, in the same place that the event will take place, with a special rate of $ 321.470 COP per night, including taxes and hotel insurance plus breakfast buffet and transport Airport - Hotel - Airport. This special rate will be valid until 20th of November. Link for reservations.

For any doubt about the hotel:


Registration is now closed. If you have special interest to attend the event, please contact